More Growth, More Profits and Blue Flying Skies Ahead for Turkish Airlines
Turkish Airlines didn’t have a stellar beginning in its business life, although that has been set to change in recent years. Gross annual revenue for the airline reached 4 billion dollars US for 2010. However, the airline suffered through several decades of poor reputation, especially in the 70s and 80s, as multiple problems plagued the company, from poor customer service through to delayed flights.
There were also multiple serious problems reported, along with seven accidents between the years of 1974 and 1983. The highest levels of government intervened to turn around the fortunes of the airline throughout the late 80s to give it a brighter future. On top of this, Turkish Airlines has seen consistent increases in popularity and profits that indicate a bright future. There seems to be an increase in passenger flow especially among expatriates. Once they pick good reliable moving services to relocate, then their next move is to estimate relocation expenses, and select Turkish Airlines as their carrier of choice.
Turkish Airlines and US Airways negotiated and signed a codeshare agreement in January 2011. Codeshare agreements are legal contracts that allow two airlines to share passenger reservations with each other. These agreements are considered positive for both parties involved because the two companies make more money while also expanding their reach. Since it’s easier to get better deals and there are more flights they can take, these arrangements are also to the benefit of passengers. Due to this codeshare contract in particular, people traveling between Turkey and the United States will have a wider range of choices available. And then again, another US flight gateway was placed on Turkish Airlines’ list back in June, 2010. This is the most recent expansion which brings the number of gateways that start in the US to three, which also includes nonstop travel from Washington DC to Instanbul, Turkey. There will be 4 flights each week coming of Dulles Intl Airport. The airliner that was chosen will be the Airbus A330. The move represents continued efforts to allow more Americans the opportunity to discover the beauty of Turkey and all she has to offer. Quite naturally, it can be said that Istanbul has both modern and old world history. Also, a fourth US gateway is on the horizon for March 2011 that will begin in Los Angeles, Ca and stop in Istanbul.
Switching to better classes as frequently as possible is the ultimate objective of the rewards program offered by Turkish Airlines. Their customers also benefit greatly from this. The members of the Miles & Smiles program have the option of changing their Economy, Comfort and Business class tickets to a higher level. Upgrading can be done to the following classes: First, Comfort an Business. It is mandatory, though, for passengers to have earned sufficient miles before they can upgrade their tickets. There have been many benefits derived for Turkish Airlines as a result of them diversifying their marketing efforts.
The vast majority of businesses use this principle to advantage. And yet, far too many businesses overlook the importance of emulating Turkish Airlines’ example of reinvesting in their own future success. Not only has it made the airline stronger, but it’s allowed passengers to reap those benefits too.